E-Commerce Platform

Nov 15, 2024 · 3 min read
projects

A modern, scalable e-commerce platform built from scratch with performance and user experience as top priorities.

Overview

Built a complete e-commerce solution for a mid-sized retail company looking to expand online. The platform handles everything from product catalog management to payment processing and order fulfillment.

Key Features

Customer-Facing

  • Product Catalog - Dynamic filtering, sorting, and search with instant results
  • Shopping Cart - Real-time inventory checking and price calculations
  • Checkout - Secure payment processing via Stripe with Apple Pay/Google Pay support
  • Order Tracking - Real-time order status updates with email notifications
  • User Accounts - Profile management, order history, and saved addresses

Admin Dashboard

  • Inventory Management - Real-time stock tracking and low-stock alerts
  • Order Management - Bulk order processing and fulfillment workflow
  • Analytics - Sales dashboards, customer insights, and revenue reporting
  • Product Management - Easy product creation with image uploads and variants

Technical Highlights

Performance Optimization

  • Implemented Redis caching reducing database queries by 70%
  • Optimized images with WebP format and lazy loading
  • Server-side rendering for critical pages improving SEO and load times
  • CDN integration for global content delivery

Scalability

  • Microservices architecture allowing independent scaling
  • Horizontal scaling with load balancing
  • Database read replicas for improved query performance
  • Message queues for async processing (order emails, inventory updates)

Security

  • JWT authentication with refresh tokens
  • Rate limiting to prevent abuse
  • Input validation and sanitization
  • PCI-compliant payment processing via Stripe

Architecture

┌─────────────┐     ┌──────────────┐     ┌─────────────┐
│  React SPA  │────▶│   REST API   │────▶│ PostgreSQL  │
└─────────────┘     │  (Express)   │     └─────────────┘
                    └──────┬───────┘
                    ┌──────▼───────┐
                    │    Redis     │
                    │   (Cache)    │
                    └──────────────┘

Challenges & Solutions

Challenge 1: Inventory Sync

Problem: Multiple users buying same product simultaneously causing overselling

Solution: Implemented optimistic locking with Redis to ensure inventory accuracy during concurrent purchases

Challenge 2: Payment Processing

Problem: Handling payment failures gracefully while maintaining order integrity

Solution: Built robust state machine for order processing with automatic retry logic and customer notifications

Challenge 3: Performance at Scale

Problem: Slow page loads during traffic spikes

Solution: Implemented multi-layer caching strategy (CDN, Redis, in-memory) and database query optimization

Results

  • Performance: 60% faster page load times compared to previous platform
  • Conversion: 25% increase in conversion rate due to improved UX
  • Uptime: 99.9% uptime over 6 months in production
  • Scale: Successfully handled Black Friday with 10k concurrent users
  • Revenue: Processing over $50k in monthly transactions

Tech Stack Details

Frontend

  • React 18 with TypeScript
  • Tailwind CSS for styling
  • React Query for data fetching
  • React Hook Form for forms

Backend

  • Node.js with Express
  • PostgreSQL with Prisma ORM
  • Redis for caching and sessions
  • Bull for job queues

Infrastructure

  • Docker containers
  • AWS EC2 for hosting
  • AWS S3 for image storage
  • Cloudflare CDN
  • GitHub Actions for CI/CD

Payment & Services

  • Stripe for payments
  • SendGrid for emails
  • Sentry for error tracking

Future Improvements

  • Mobile app (React Native)
  • Multi-language support
  • Wishlist and product recommendations
  • Live chat support
  • Advanced analytics dashboard

Screenshots

(Screenshots would go here in production)

Lessons Learned

  1. Start with Performance: Built with performance in mind from day one rather than optimizing later
  2. Testing Matters: Comprehensive test suite caught critical bugs before production
  3. Monitor Everything: Proper logging and monitoring essential for maintaining uptime
  4. User Feedback: Regular user testing revealed UX issues we wouldn’t have found otherwise

Project Status: ✅ Live in Production
GitHub: View Source Code
Demo: Try it Live

Alex Johnson
Authors
Full-Stack Developer
Full-stack developer with 5+ years of experience building scalable web applications. Passionate about modern JavaScript, cloud architecture, and creating delightful user experiences.